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The FEILER History

2021

Following the SPRING BREEZE and AUTUMN MOOD collections, the collaboration between tennis legend Stefanie Graf and the traditional textile company FEILER is entering its third and fourth rounds.

DAYLIGHT – the magic of the morning
"The design DAYLIGHT stands for this special and unique atmosphere and light in the morning: Calm, harmonious and full of energy, welcoming the day", says Stefanie Graf about her design for Spring/Summer 2021. "When creating my FEILER designs, I attach particular importance to a harmonious overall picture in the colour gradients."

Radiance, harmony and elegance
Bright white and intense light blue, finely tuned to each other, visually embody the magical radiance of the sky after sunrise.

MOONLIGHT – resting in itself, harmonious and full of nocturnal energy
"The design MOONLIGHT reflects the unique mood that only the mystical and clear glow of the moon can create in a dark night. This unique atmosphere helps us to better understand the wisdom of the moon", says Stefanie Graf about her design for Autumn/Winter 2021.

Shimmering white, now in combination with intense black and exciting shades of grey – finely tuned in the structural curves – embody the magical radiance of the moon at night.

In this way, special textiles of purist elegance and beauty are created – in symbiosis with the high-quality material of the unique FEILER Chenille.

Design DAYLIGHT
STEFANIE GRAF by FEILER
Design MOONLIGHT

2020

STEFANIE GRAF by FEILER – it's a match!
Stefanie Graf and the traditional family business FEILER have created two exclusive designs that are combining the elegance of the tennis icon together with the uniqueness of the FEILER chenille in a distinctive way.

SPRING BREEZE and AUTUMN MOOD
Stefanie Graf: "This special moment, when you wrap yourself in a cosy, soft chenille towel after a shower or bath, is an extraordinary feeling of well-being for me every time", says Stefanie Graf, explaining her inspiration for "SPRING BREEZE", the Spring/ Summer design 2020. "A pleasant soothing feeling invigorating freshness like a sea breeze, that is where relaxation and regeneration start for me especially after sporting activities. It is that special moment when your body comes into contact with Chenille. And this emotion I wanted to express in the design of this chenille product: A velvety soft breeze and a cuddly effect for all senses."

"My Autumn/Winter design 2020 in collaboration with FEILER is inspired by impressions of moonlight on a water surface“, says Stefanie Graf. „The leisurely flowing pattern fits to the second half of the year, a rather contemplative time in which one reflects on many things. I am always looking forward to the autumn and winter days, where you can enjoy precious moments with family and friends."

Design SPRING BREEZE
STEFANIE GRAF by FEILER
Design AUTUMN MOOD

2010 - 2019

In 2012 opening of the FEILER Flagshipstore in Frankfurt am Main. 2015 Michael Hauspurg is appointed to CEO (Administration/Finance). Inauguration of production hall 3 with 11.000 m² production area. 2017 FEILER brand relaunch with the new butterfly-logo and new collection concept. Dagmar Schwedt retires from management. 2018 move into the new administration building with attractive Outlet and completion of a three-year investment phase of over 24 million euros. The company celebrates it´s 90th anniversary and 70 years re-start in Hohenberg location.2019 Presentation of the brand ambassador Mrs. Stefanie Graf for Germany, Austria and Switzerland. First FEILER FORUM with in-house exhibition in Hohenberg.

FEILER Store Frankfurt a. Main
left to right: Dieter Schwedt, Dagmar Schwedt, Michael Hauspurg
administration building
Tennis icon Stefanie Graf

2000 - 2009

In 2001 company owner Mrs. Else Schwedt passes away. Digitization is being driven forward, i.a. CAD systems in design and opto-electronic components in production. The online shop for private customers is set up. The demand for FEILER-Chenille is unbroken in Japan and FEILER opens new markets in Russia and others Eastern European countries.

optical production monitoring

The 1990s

In 1994, the City of Hohenberg honors the merits of Mrs. Else Schwedt and the FEILER company with the Silver Ring of the City. FEILER meets the capacity limits. Two new production halls are built. 1992 hall1 with 1.800 m² and 1997 hall 2 with5.000m². In 1998 FEILER celebrates its 70th anniversary and 50 years in Hohenberg a.d.Eger.

Else Schwedt 1928-2001
silver Ring of the City
above hall 1, below hall 2

The 1980s

The recession in the textile industry does not spare FEILER. The workforce is halved to 65 people. Thanks to state-of-the-art technology FEILER is the only Chenille weaver in Europa to survive this difficult time. In 1982 Erhard Schwedt died at the age of only 55 and the third generation, the siblings Dagmar Schwedt and Dieter Schwedt (Textiling.FH), together with their mother Else Schwedt take over the management, supported by finance director Karl-Heinz Werder. Fortunately, at the end of the decade, increasing demand for FEILER-Chenille is ermerging in faraway Japan. The number of employees is growing again.

Erhard Schwedt 1927-1982
Dieter Schwedt 1983
FEILER in the new style

THE 1970S

THE 1970s

Bernhard Rausch retires and Ernst Feiler dies in 1973. The second generation, Else and Erhard Schwedt take over the management of FEILER. Daughter Dagmar Schwedt joins the company and expands the international contacts. An importand milestone in the business development is the market entry in Japan and the cooperation with the company Montrive Co. Ltd in Tokyo.

Ernst Feiler 1899-1973
Dagmar Schwedt
FEILER in the 70s look

The 1960s

Due to the upswing of the "economic miracle", FEILER is able to invest considerable amounts for buildings and machinery. Erhard Schwedt and his technician Johann Stingl manage to introduce electronic data transmission in the weaving section. Further production and administration buildings are added. The workforce is growing steadily.

Telex paper tape
mechanial weaving loom
construction activities 1965

The 1950s

The first production site is the former restaurant " Zur Krone", ("The Crown"). Daughter Else Schwedt (née Feiler)manages the bathrobe section. Son-in-law Erhard Schwedt is pushing the switch from manual weaving to mechanical looms. The first own buildings are established in Greimweg in Hohenberg. From the early 1950th FEILER company presents it´s production range at the International Fair in Frankfurt/M.

Else and Erhardt Schwedt
Hand-weaving in "The Crown"
The Crown
First section of the buildings on Greimweg
precursor of Heimtex Fair, Frankfurt a. Main

1948

After the Word War II re-establishment of the Ernst Feiler & Co. Frottier- und Chenilleweberei took place in Hohenberg a.d. Eger, West Germany, together with partner Bernhard Rausch and 18 coworkers. Many former employees bring in important know-how.

Logo 1948
Coworkers in front of "Krone"

1928

Ernst Feiler lays the foundation for our company. In Liebenstein / today Libá, CZ he founds the ERNST FEILER Frottier- und Chenilleweberei. He starts his business with 15 home weavers and some seamstresses. Until 1939 deliveries even go to the USA.

Logo 1928-1944
home weaver Grüner
Liebenstein

1922

ERNST FEILER , born 1899 finished education at the Textile College Münchberg. Afterwards, in a weaving mill in Sudetenland, he got to know the material of his life: the multicolored woven Chenille

Ernst Feiler 1922
Chenillefabric from 1930s